Firmdale Hotels' owners, Tim and Kit Kemp believe that "hotels should be living things, not stuffy institutions". Kit Kemp has designed all of the interiors in a fresh contemporary English style. Her mixture of colour and texture, modern and antique together with an impressive art collection, has combined to create a unique look and style. Firmdale Hotels won the Queen's Award for International Trade in 2000 and 2006. In 2007 the Haymarket Hotel was awarded the Crown Estate's prestigious Urban Business Award. Firmdale's next project is the Crosby Street Hotel due to open in New York's SoHo in summer 2009.